Challenges of Advertising

Recently I've attended a Brand & Communication Workshop in KL. Learnt quite a lot about advertising and promotions.

Advertising is becoming more and more challenging. And of course, as a result, advertisers are getting more and more creative.

One of the very interesting advertising activity (or so called consumer-engaging-activity) that I've heard was from New Zealand Tourism.

As we all know, blog is a phenomenon getting more and more popular nowadays. Some famous bloggers has great influences on consumers/visitors. NZ Tourism wanted to get more China tourists. They engaged with a famour China blogger.

They invited this blogger to visit NZ for free, from air ticket to accommodations, all expenses paid.

What the blogger needed to do was just to blog about the trip. This was exactly what that blogger love doing.

Immediately, after he posted the detail about his trip, a lot of Chinese admired the place and number of visitors increased significantly!

Now, blog advertising is going into another new dimension... Envy that blogger. :P