Consumers and Ready-to-Eat Meals

According to the ACNielsen's Global Online Consumer Survey on Consumers and Ready-to-Eat Meals (RTEM):

• The biggest fans of the the RTEM hail from Asia, led by the Thais (43%), Chinese (39%), Taiwanese and Malaysians (34%)
• The main reasons for purchasing RTEM is convenience and lack of time to prepare a proper meal
• The most common occasion for eating ready-to-eat meals is for Dinner
• The most popular place to purchase RTEM is Supermarket (44%)

Can't believe Malaysia stands at 3rd/4th! Whew! Malaysian boleh! :P